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Effective Community Management and Digital Engagement Strategy


Focus: Strengthened digital communities through data-informed engagement strategies, scalable community management practices, and cross-functional collaboration.

Client: Health Union, LLC

Role: Internal Project Lead (Director, Community Engagement)

Service Area: Digital Engagement | Community Management | Engagement Strategy | Operational Strategy | Impact Measurement

Duration: Multi-year (Nov 2021 - Feb 2025)



My Approach

As Director of Community Engagement at Health Union, I led initiatives to align internal teams, streamline operations, and strengthen stakeholder relationships across a rapidly scaling network of online health communities — work that depended as much on cross-functional coordination and process design as it did on outreach.

Driving Impact Through Community-Centered Digital Solutions

Challenge

Challenge

Challenge

Fragmented workflows, limited volunteer leadership capacity, and inconsistent processes weakened coordination and consistency across 40+ online health communities reaching 75,000+ weekly participants.

Action

Challenge

Challenge

Led a cross-departmental initiative to standardize survey and engagement workflows, build volunteer leadership capacity, and align marketing, product, and operations teams around shared goals — centering the effort on the patient experience.

Results

Challenge

Results

Increased engagement 35% across multiple communities, standardized survey operations across 40+ communities capturing data from 100,000+ patients, and strengthened cross-functional alignment and operational consistency across the organization.

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