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Effective Community Management and Digital Engagement Strategy


Focus: Strengthened digital communities through data-informed engagement strategies, scalable community management practices, and cross-functional collaboration.

Client: Health Union, LLC

Role: Internal Project Lead (Director, Community Engagement)

Service Area: Digital Engagement | Community Management | Engagement Strategy | Operational Strategy | Impact Measurement

Duration: Multi-year (Nov 2021 - Feb 2025)



My Approach

As Director, Community Engagement at Health Union, I led strategic initiatives to foster vibrant digital communities, enhance stakeholder relationships, and align outreach efforts with key organizational goals. This work involved leveraging data and streamlined processes to significantly boost engagement and improve operational efficiency across

digital platforms.

Driving Impact Through Community-Centered Digital Solutions

Challenge

Challenge

Challenge

Fragmented workflows, limited volunteer leadership capacity, and inconsistent engagement strategies weakened digital engagement, virtual community management, and stakeholder coordination across 40+ online health communities.

Action

Challenge

Challenge

Led a cross-departmental initiative to streamline digital engagement and survey workflows, designed multimedia outreach campaigns, and strengthened virtual community management by building volunteer leadership capacity. All efforts were centered on the patient experience and aligned with broader engagement strategy and organizational goals.

Results

Challenge

Results

Improved data quality, enhanced digital engagement, and increased internal alignment to strengthen community management and responsiveness across platforms.

Let's Connect

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